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Twitter Marketing

by in Inbound Marketing
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If you are plugged into the world of social media, you will no doubt be aware of Twitter and its functionalities. Twitter can be used as a simple service used to keep in touch with friends and colleagues, share news items, and keep informed with today’s current events. However, as a business owner, Twitter is capable of much more than just that.

Although “tweets” are limited to being sent out at just 140 characters, this can allow you for concise and marketable business opportunities for Twitter marketing. This article will guide you through the many ways in which you can use Twitter to your advantage. When used properly, Twitter can become a tool capable of much more than simply sharing mundane status updates.

While it may have taken a while for Twitter to fully catch on, it is now viewed as an effective means of communication between a wide variety of individuals. Furthermore, it is quickly becoming a highly regarded tool in regards to online conversation as a whole. As reported recently by popular tech website Tech Crunch, Twitter is receiving approximately 8 million unique visitors a month. Within that bracket, there are more than 3 million messages exchanged on a daily basis. This means that when tapped into correctly, your business can reach a massive demographic of people with nothing more than one or two sentences being posted. However, in order to properly and effectively use Twitter marketing as a powerful tool, you will need to know how to use Twitter to your advantage, which the following tips will guide you through.


Get Informed

Before you can use Twitter marketing to your business’s advantage, you must make yourself aware of what your Twitter presence is to begin with. Twitter has a search engine in which you can input anything from company names, brand names, personal names, and so forth. Using this tool to search for your own business will give you an idea of what audience you are already reaching through Twitter. This tool should be used on a regular basis to grasp what your company’s “buzz” is, as well as to see if any negative comments have been posted about your business. Whether you are already engaged in Twitter yourself or not someone may be Tweeting about you. It should come as no surprise that the key to successful business is good customer relations. Check to see what people are saying about you and your business and maintain as much positive feedback as you can.

Furthermore, it is a good idea to scour Twitter for businesses that are already using Twitter effectively for marketing purposes and follow the guidelines that they set forth. The two heavyweights of marketing strategies associated with Twitter right now would be Dell and Skittles, as they have proven to use Twitter effectively to promote their products and expand upon their audience scope using Twitter.

Learn the Basics

Part of the reason why Twitter marketing is so effective than any other social media marketing campaign is because of the ways it has revolutionized social media as a whole. Twitter takes into account so much more than just simple text (or what would normally be used on something such as Facebook). In order to reach a wider audience with Twitter, you must learn how it works.


Perhaps the most valuable tool you can use in your Twitter marketing campaign comes in the form of Hashtags. An Hashtag is nothing more than a “#” followed by text. For example, at the time of the Superbowl many Twitter users will end their tweets with “#Superbowl.” Doing so allows Twitter to track who is talking about the Superbowl, and subsequently makes the tweet and the user’s profile available to anyone who makes a twitter search of the word “Superbowl.” In order to market your Twitter account effectively, you must stay plugged into what Hashtags are currently “trending” and use them yourself when applicable.


To further expand the scope of your Twitter audience and make use of Twitter marketing strategies, it is recommended that you “follow” Twitter users who are either in the demographic you are trying to reach or are successful Tweeters themselves. Doing so will get your Twitter account more notice and hopefully will result in more followers. Ultimately, the main goal is to become engaged and an active member of the Twitter community.

Get Engaged

This should go without saying, but perhaps the most important aspect of Twitter marketing is to actually be active within the Twitter community. Most people seem to forget this and assume that new followers will simply amass themselves. This could not be further from the truth. If you intend on successfully using your Twitter account, you need to spend a great deal of time on Twitter itself. If you want people to become aware of your brand, you will have to make your brand known. This begins with engaging in conversations with prominent Twitter users as well as users you are trying to reach with your business, always using relevant hashtags, and tweeting frequently about not only your business, but topics that are relevant to current events and trends. Doing so will, in turn, make you an effective Twitter user and help you to amass a wealth of followers who will then be exposed to anything your business has to say. Thus, allowing your brand to effectively use the strategies of Twitter marketing.

In Summary

Ultimately, like most things, Twitter is entirely what you make of it. While some users will use it as nothing more than to keep friends updated with what they ate for lunch on any given day, as a business owner it can prove to be a valuable marketing tool. When used properly, effective Twitter marketing can expand the scope of your business in ways not thought possible previously. In using the tips outlined in this article, and familiarizing yourself with Twitter and its many capabilities, you will undoubtedly create a successful social media presence for both you and your business. Ultimately, it will be a task of trial and error, but with time you will become a pro at tweeting, and utilizing the many benefits associated with this unique social media platform.

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