Double or even triple your conversion rate within weeks. In less than 12 weeks our conversion rate optimization techniques will help you double or even triple your online conversion rate. That's a promise. And for any reason, if we have failed to impress you, there is always our 100% Money Back Guarantee. No questions asked. No fine print. Just plain, simple 100% refund!
Work With Your In-House TeamWe will work with your in-house teams and help them make the required changes to your processes and your website to improve your conversion rate. We will be your designated conversion manager whose sole goal will be to enhance the buying experience and optimize your conversion rate.
Complete Turn-Key ProjectOr we could do a complete turn-key project wherein our teams do all the work, and you can sit back and relax. That gives you ample time to strengthen and grow your core business - your area of expertise.
Optimum Traffic UtilizationWell, while there are billions of users surfing the net for products and services, the amount of traffic that you are getting to your website is limited. Imagine your business as a brick and mortar business. How would you feel if you had a swanky shop and had a few hundred visitors walk in every day but hardly anyone buying a product from your shop? Yes, you could invest in advertising and get more people to your shop but then again your sales would go up only marginally. We mean if only a few of your visitors actually bought something from you then the same trend would continue if you brought a few hundred more visitors to your shop, as well!
Increased ROI on AdvertisingWe all know the way the advertising market is getting more competitive and more expensive! While earlier you had to spend little to get the same result via PPC advertising or other means of traditional advertising, you now have to spend much more to get the same result. Optimizing your conversion rate will give you a substantial increase in your advertising ROI as more visitors turn into customers.
Customer ExperienceThe best customer experience will bring more sales to you either by word of mouth or as repeat sales. We all know that.Conversion rate optimization will help you elevate your customer experience. The converse might not necessarily be true in the strict sense of increasing your online sales. When you improve your conversion rate, you work not only on the User Interface portion of your website but also on the underlying processes. These processes directly impact your customer experience. The result is that you get additional free traffic, and that is rich from a conversion standpoint.
Great SavingsWith all the extra money that you make by increasing your conversion rate, you could possibly reinvest it in your business to grow it further, spend more on advertising and get more traffic to your website or simply go on your dream holiday!
Time Is The EssenceIn good old days, you could just talk to your customers or visitors and find out what their requirements were. It was so easy to walk that extra mile to fulfil their requirements or simply delight them. With the advent of the web, things have got quite complicated.
Information OverloadWhile Google Analytics and all reporting tools will give you plethora of data to analyze and tell you where you lost your customer or which page they spent most of their time on, what they do not tell you is what you need to know. What you need to know for conversion rate optimization is Why did you lose your customer? You also need to know what on the page engages your audience so much that they spend so much of their time on it. You need to know why did they opt out of your buying funnel not just where did they opt out of the buying funnel?
1Analyze As-Is SituationWe start by understanding your requirements and your current challenges. We do a detailed study of your website and decide if we are the right people for the job. The, idea of doing this study is that we want all our customers to be delighted within a few weeks of signing up with us. There is a financial risk that we undertake. If you are not delighted with our work, we will refund your money 100%. No questions asked.
2Intelligence GatheringOver time, you must have gathered quite a lot of data. Google Analytics and probably a few other tools that you might have commissioned must have spewed out tons of data. We analyze this data to draw meaningful inferences that help us get started. In this step, we also determine the missing links that we need to plug in to derive actionable intelligence.
3Customer EngagementYour customers, as well as your website visitors, are the best people to tell you what works and what does not work on your website. We engage your site visitors to understand what made them convert into customers and what is it that deterred them from committing. We get this data through telephonic interactions as well as surveys and polls that we carry out both on-line as well as off-line.
4Giving an Identity to your visitorsIn all probability, you have been tracking your website visitors as sessions, visits and events. With the introduction of some of the tools in our arsenal, we start tracking data at a customer level. We give an identity to your website visitors, and they no longer remain mere visits and events. Now you will have the power to know:
- When Jack first visited your website?
- Which referral did he come from?
- Which pages did he visit?
- What actions did Jack perform on your website?
- How many times did Jack visit your site in a given period?
- Which pages did he visit the most?
- Which was the last page he visited before becoming a customer?
- How many times has Jack visited you in the last 6 months?
5Behaviour MappingTo strengthen our hypothesis, we introduce various tools that allow us to generate click maps, also known as heat maps and scroll maps, as well. A picture speaks 1,000 words, and probably a video speaks 10,000! By recording live visitor sessions on your website and looking at their browsing patterns, we establish a behavioural pattern that your visitors adopt on your website. The click maps and scroll maps further help us identify the target areas on your website that have the highest potential for optimizing your conversion rate.
7Developing ContentAll the actionable intelligence that we have gathered so far go through our proprietary heuristics model that helps us prioritize and form important hypothesis on what changes will work on your site? It is now time to start working on the content that complement our hypothesis. Depending on the analytical outcome, we develop custom content that optimizes your conversion ratio. Some of the areas that we do cover are:
- On page HTML elements
- Headlines and Tag Lines
- Website Images
- The readability and the tone of the content
- The usability
- Your website's navigation structure
- The offers and promotions that you run
- The price points of your products
- Your calls to action
- The layout of your site
- Urgency indicators
- Your shopping cart experience
- The forms on your website
- The guarantee that you offer
- Your underlying visit to sale processes
- The value proposition that you offer
- Other USPs that you have