Trying to Keep up with Google’s Ever Changing Search Algorithm to Boost Your Search Engine Ranking?

The SEO industry is an ever changing landscape that needs one to be extremely alert to changes, and be prepared to handle the changes. The only constant thing with Google search algorithm is change. Google search algorithm keeps on changing from time to time. The reason for this constant change is to prevent rogue site owners from manipulating Google page ranking criteria such as keyword usage, and link building. This is particularly good news to sites that have always maintained quality content, and which follow white hat SEO techniques.

Google controls about 67% of the search engine market; therefore, Google can afford to make rules, and change them as often as it pleases. To put this into perspective, Google’s closest competitor is Microsoft’s Bing which controls only 16% of the search engine. This explains why many SEO experts make it a top priority to understand Google search algorithm.